What is Validation Rule Integrated SMS Verification

In the world of e-commerce, ensuring the legitimacy of online orders is crucial for maintaining business integrity and minimizing fraudulent transactions. One of the latest innovations to enhance order verification is Validation Rule Integrated SMS Verification, a feature designed to provide an additional layer of security for suspicious orders. This powerful tool helps merchants authenticate buyers through an automated SMS verification process, providing greater confidence in order legitimacy before fulfillment.

Understanding Validation Rule Integrated SMS Verification

Validation Rule Integrated SMS Verification is a specialized feature in fraud prevention systems that allows merchants to automatically trigger an SMS-based verification process based on REVIEW validation rules. This process helps confirm the buyer’s authenticity, reducing the chances of approving fraudulent orders.

What makes this feature unique is its integration with validation rules, allowing it to be applied selectively to REVIEW order rather than universally. This intelligent application ensures that only transactions deemed suspicious are subjected to further analysis, thus maintaining a smooth checkout experience for legitimate customers while safeguarding the business from high-risk purchases.

Make a Zap in Zapier

By using the FraudLabs Pro Zapier app, you can seamlessly integrate FraudLabs Pro with other Zapier-supported apps to streamline and automate your workflows. For example, you can set up automated actions such as sending email notifications through Zapier. Once this option is enabled, an email will be automatically sent to inform your customer that SMS verification is required for their order to proceed.

1. Click on Make a Zap button in the Zapier page.
2. Choose FraudLabs Pro app and select SMS Verification as the Trigger Event.
3. Select Add a New Account.
4. Enter FraudLabs Pro API Key and click on Continue button.
5. Next, choose Gmail App and select Send Email as the Action Event.
6. Choose Account by Sign in to Gmail.
7. Customize the email template.

8. Turn on the Zap.
9. Done.

Configure Validation Rule

FraudLabs Pro has launched a new feature called Validation Rule Integrated SMS Verification, designed to help merchants authenticate suspicious orders more effectively. Please note that this feature is only available to merchants on a paid plan and requires sufficient SMS credits to function.

1. Go to FraudLabs Pro Rules Management page.
2. Add a Validation Rule with Manual Review action.
3. Click on the Enable SMS Verification.
4. Click on the Automatic Order Approval upon Phone Number Verification (optional).

5. Click on the Save button.
6. Done.

Integrate FraudLabs Pro Zapier

1. Call the following API to trigger auto email sending that configured with FraudLabs Pro Zapier to your customer.

https://api.fraudlabspro.com/v2/verification/rule?key=YOUR_API_KEY&id=TRANSACTION_ID

2. The customer will receive the email and complete the SMS Verification upon clicking the link.
3. You will receive an email or Slack notification once the customer successfully verifies their phone number. You can enable the notifications in the Settings menu.
4. Done.

In conclusion, Validation Rule Integrated SMS Verification is a smart, targeted way to enhance fraud prevention mechanisms without compromising the buyer experience. By activating this feature for REVIEW-flagged validation rules, merchants can confidently screen out questionable transactions and ensure only verified, legitimate orders move forward. As online fraud continues to grow in complexity, integrating such layered verification tools into your workflow is not just a best practice but a necessity. SMS verification is not just an add-on, it’s a strategic asset in your fraud prevention toolkit.