In the world of e-commerce, ensuring the legitimacy of online orders is crucial for maintaining business integrity and minimizing fraudulent transactions. One of the latest innovations to enhance order verification is Integrated SMS Verification Rule, a feature designed to provide an additional layer of security for suspicious orders. This powerful tool helps merchants authenticate buyers through an automated SMS verification process, providing greater confidence in order legitimacy before fulfillment.
Understanding Integrated SMS Verification Rule
Integrated SMS Verification Rule is a specialized feature in fraud prevention systems that allows merchants to automatically trigger an SMS-based verification process based on REVIEW validation rules. This process helps confirm the buyer’s authenticity, reducing the chances of approving fraudulent orders.
This feature stands out because it integrates with validation rules, allowing you to apply it selectively to REVIEW orders rather than universally. This intelligent application ensures that the system subjects only suspicious transactions to further analysis, maintaining a smooth checkout experience for legitimate customers while protecting your business from high-risk purchases.
FraudLabs Pro designed the Integrated SMS Verification Rule to help merchants authenticate suspicious orders more effectively. Please note that this feature is only available to merchants on a paid plan, requires sufficient SMS credits and the FraudLabs Pro Zapier App to function. This tutorial will shows how to configure the Zap in Zapier and configure FraudLabs Pro Validation Rule.
Make a Zap in Zapier
By using the FraudLabs Pro Zapier app, you can seamlessly integrate FraudLabs Pro with other Zapier-supported apps to streamline and automate your workflows. For example, you can set up automated actions such as sending email notifications through Zapier. Once you enable this option, the system will automatically send an email to inform your customer that SMS verification is required for their order to proceed.
- Click on Make a Zap button in the Zapier page.
- Choose FraudLabs Pro app and select SMS Verification as the Trigger Event.
- Select Add a New Account.
- Enter FraudLabs Pro API Key and click on Continue button.
- Next, choose Gmail App and select Send Email as the Action Event.
- Choose Account by Sign in to Gmail.
- Customize the email template.
- Turn on the Zap.
- Done.
Configure Validation Rule
- Go to FraudLabs Pro Rules Management page.
- Add a Validation Rule with Manual Review action.
- Click on the Enable SMS Verification.
- Click on the Automatic Order Approval upon Phone Number Verification (optional).
- Click on the Save button.
- The customer will receive the verification email and complete the SMS Verification upon clicking the verification link in the email.
- Once the customer successfully verifies their phone number, you will receive an email or Slack notification. You can enable these notifications in the FraudLabs Pro Merchant Settings menu.
- If you have enabled the Automatic Order Approval upon Phone Number Verification option on the Rules Management page, the system will automatically change the order status of the transaction to APPROVE automatically.
- Done.
In conclusion, Integrated SMS Verification Rule is a smart, targeted way to enhance fraud prevention mechanisms without compromising the buyer experience. By activating this feature for REVIEW-flagged validation rules, merchants can confidently screen out questionable transactions and ensure only verified, legitimate orders move forward. As online fraud continues to grow in complexity, integrating such layered verification tools into your workflow is not just a best practice but a necessity. SMS verification is not just an add-on, it’s a strategic asset in your fraud prevention toolkit.
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