In the world of e-commerce, order authentication is critical to prevent fraud, especially in high-risk transactions. One highly effective way to re-authenticate orders is through SMS verification. SMS verification is the process of sending a one-time passcode (OTP) or other verification code to a customer’s mobile phone to confirm their identity. This method has grown in popularity as it offers a quick, direct and user-friendly way to enhance security.
Why Re-Authentication Is Essential for Order Security
When an order is placed, a business must ensure that it originates from a legitimate source. Fraudsters often attempt to manipulate orders using stolen credit card information or hacked accounts, which can lead to chargebacks, lost revenue and damaged brand reputation. Re-authentication adds a second layer of security by requiring additional validation from the user after the initial transaction process.
Re-authentication, typically requested when there’s a red flag, serves as an extra security step to verify that the individual making the purchase is indeed the account holder. SMS verification is one of the simplest and most effective methods for this purpose, as it is quick, familiar to customers and difficult for fraudsters to avoid.
Benefits of SMS Verification for Order Security
Enhanced Security
SMS verification adds an additional barrier against fraudsters who might have access to login credentials or credit card details but do not possess access to the phone number associated with the order. By implementing this layer of security, businesses can reduce instances of unauthorized transactions and protect both their revenue and reputation.
Increased Customer Trust
When customers see that a business is taking extra steps to protect their transactions, it strengthens trust in the brand. They feel reassured knowing their security is a priority, which can encourage repeat business and positive word-of-mouth recommendations. The extra security also serves as a visible commitment to customer data protection, demonstrating the business’s dedication to preventing fraud.
Minimized Chargebacks
Chargebacks from fraudulent transactions are costly, time-consuming and often unavoidable for businesses. With SMS verification, however, businesses can detect and prevent fraudulent transactions before they are finalized, significantly reducing the likelihood of chargebacks. This proactive measure not only saves on the immediate costs associated with refunds but also helps to maintain a good standing with payment processors, which often penalize merchants for excessive chargebacks.
How SMS Verification Works for Order Re-authentication
FraudLabs Pro has introduced a new feature enabling merchants to re-authenticate transactions using SMS Verification. Please note that this feature is available exclusively to merchants on a paid plan and requires sufficient SMS credits. Follow the steps below to activate and use the feature:
- Log in to the Merchant Area and navigate to the Transactions menu.
- Click the View Details button next to the transaction you wish to review.
- In the Transaction Details page, click the Order Details tab.
- Click the SMS icon located beside the Phone Number field.
- A Request Phone Number Verification section will appear.
- Optionally, if the order is in Review status, you can enable Automatic Order Approval upon Phone Number Verification.
- Click the Copy button to copy the SMS Verification link and share it with your customer.
- The customer will complete SMS Verification upon clicking the link.
- You will receive an email or Slack notification once the customer successfully verifies their phone number. You can enable notifications in the Settings menu.
- Done.
In conclusion, SMS verification is a powerful tool for re-authenticating orders, enhancing security and building customer trust. By adding this verification layer to high-risk transactions, e-commerce businesses can prevent fraud, reduce chargebacks and protect their financial assets. Though SMS verification can’t eliminate all fraud, it significantly raises the bar, making it more challenging for unauthorized users to complete transactions.
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